Tips For Your Brand Photo Shoot

How you look in photos has a lot to do with how you feel. If you feel off it will show. If you feel on top of the world it will show. Here are some practical tips to help you look and feel better when you face the lens.

Prep yourself:

  1. Schedule a hair appointment

  2. Hire a stylist to find clothes “on brand” that flatter your shape and make you feel good

You might even consider having a color analysis done which is based on your skin and eye color. I recently had it done and found out what colors work best for me but also what lines and shapes to look for. It can make a huge difference in how you feel.

  1. Get a manicure - especially if there will be any shots of your hands

  2. Make sleep a priority and drink lots of water (abstain from alcohol it dries your skin out)

  3. A few days before get a mild facial and if you’re really jittery maybe even a massage

Schedule a day off or lessen your load as much as you can the day before the shoot. If you're feeling spread-thin, stressed, and exhausted it will show.

If all else fails wear something that makes you feel amazing!

One of my favorite stories is about my client Kate (pictured above). She was dreading her brand photo shoot and she was nervous. Part of her anxiety was that she had no idea what to wear?

So I asked her what do you feel most comfortable in? It took her a moment and then she said, my dirty beat-up overalls. Once she put them on she felt 100% more comfortable. Which made her look happy and at ease in the photos. The bonus was that her overalls just so happened to be on brand color-wise!

So when it comes to clothing wear something comfortable, something that is YOU. Because if you're wearing clothes that don't make you feel good it will show

Prep your shoot location:

Whether it’s in your office, commercial kitchen, or a coffee shop think about the space and prep it as best you can before your shoot.

  • Shoot in an environment that projects the vibe of your brand

  • Clean your computer, monitor(s), devices - all reflective surfaces

  • Look at the floor, walls, and ceiling and see if anything sticks out or looks too cluttered

Brand Photo Shoot

Help your photographer.

Create a “shot list” of things that pertain to what you do. This will help you flush out unnecessary shots and will give your photographer a good idea of what you're after.

A great way to show your photographer your likes/dislikes is to create a Pinterest mood board with different poses and the brand vibe you’re going for.

I know how daunting a brand photo shoot can feel when "all eyes are on you." I hope these tips help you feel more at ease and prepared. Because when you feel good, you look good.

Empower Your Business With Your Internal Rythm

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Ever have those weeks when everything is clicking?

Your brain is clear and ideas are coming without effort. You feel creative and mighty - you're in the vibration.

Then theres the weeks when peeling yourself off the couch is an effort and you feel drained, foggy, and quiet.

Energy. It comes and goes, flows, gets blocked, and explodes! It never stays the same but it always circles back. In particular, I'm talking about the energy connected to our monthly cycle (men included).

I know for me, the week prior to my period I am a wreak. Any little thing will piss me off and send me into a tailspin. My skin explodes and I feel HANGRY wanting pickles and chocolate at the same time. This is definitely not the time I call Verizon about our bill.

While on my period I am drainnned. I usually have one day where I'm flat out and have to cancel anything scheduled that day. The rest of the week I'm bloated, tired, unmotivated, and down. 

The next couple of weeks I'm on F I R E. I feel creative and have so many ideas I can't contain my excitement! Shit gets done and I am strong and focused during my workouts.

So how can your monthly cycle empower your business?

It's really about observing yourself. The first thing to do is track your moods, feelings, and actions. Get out your calendar and write it down. It doesn't have to be extensive just write one to a few words: I feel ... low, high, angry, sad, energized, worked all day, couldn't get off the couch, felt creative ... Are there consistencies and patterns? Most likely, yes.

Of course, each month will be different and sometimes you'll have to deal with new stress you didn't have to deal with before. But overall you will start to see your mood patterns — which can help you plan out your to-dos. Have an important meeting that needs to be planned or a photo shoot? Don't plan it during your hangry week!

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Once you’ve tracked your energy cycles for a few months it’s time to put that information to use for your business:

  1. When you're feeling low/sad/unmotivated: this is the time to do your inner work and focus on being kind to yourself. Maybe an afternoon nap and a cup a tea. Take a day off of work (even if it feels impossible) and go for a long walk. Lay under a blanket with a book or do nothing at all and just think. Cook healthy foods and slow down. Do things that make you happy without feeling guilty. I know when I'm down and look at social media and see everyone’s “fabulous perfect lives” I tend to go deeper into my dark hole because I start to feel like I'm not doing enough or that my life just SUCKS. So I tune it out. I’ll even delete the apps off my phone. I feel more contemplative during these times and even if my brain is foggy I like to write out my feelings. It's a time to step away from your business connect with your spirit and tread lightly.

  2. When you're feeling high/energized/creative/mighty: this is the time to GET THINGS DONE. Put that project in motion. Get that paperwork organized and write the emails you've been sitting on. This is also a great time to clear away negative energy in your business. Wrap up any lingering client work and check off those to-do boxes. Have new ideas you want to create and implement into your business? Do it during this time. 

Because when you better understand your monthly cycle you can use your energy (or lack of) to your advantage. You'll know when it's time to do the inner work and when it's time to get to work. 

Why I Choose Squarespace

Squarespace website design

I started designing websites in 2000 using Dreamweaver when it was still owned by Macromedia. But since I'm not a coder or programmer I was constantly frustrated and felt constricted using tables trying to create my designs.

I will say Dreamweaver has greatly improved since Adobe acquired it but back then it was clunky as hell. So I moved onto Wordpress a robust free open-source CMS (content management system). With limitless capabilities especially if you know how to code.

The thing is, I don't code, develop, or program. I'm a designer. So I'd spend countless hours searching different sites trying to find the perfect template and/or plugin but never finding exactly what I wanted. Then I'd have to spend more hours searching for bits of code to piece together some sort of site. I was spending more time searching out "fixes" than designing. 

But the biggest issue was that it wasn't working for my client-base. The backend felt intimidating to my "non-techie" clients because they just wanted to login, do some minor edits, upload a blog post, and move on. 

So a decision had to be made. If I wanted to offer website design services I either had to outsource to a Wordpress expert OR find another solution.

That's when I found Squarespace and it changed my business.

Squarespace enabled me to offer website design services in my packages without having to know how to code. I was able to design + delivery high-quality, mobile friendly sites within 2 weeks.

Hayadi Squarespace Website Design

Here’s why I choose Squarespace:

1. Squarespace templates are customizable and look good too!

  • Just by implementing your brand, colors, fonts, graphics, and images you already have a site that is uniquely yours and looks different from anyone else's. 

  • That being said, Squarespace also gives you the option of implement custom code. If you want to go one step deeper you can use the Developer Platform and modify the underlying code of your site's template or create templates from scratch.

  • I no longer have to search days on end to find good looking templates to work from. Squarespace's gallery of templates have something for everyone and again, they are customizable

2. Squarespace is not an open source platform and it's gated off by in-house developers.

  • All the tools they design and develop are high quality and already integrated into the platform. So you never have to update them on your own. What does this mean?

  • Let's talk plugins. I have nothing against Wordpress I used it in the beginning days of my business. it's a great platform and has the chops to build complicated websites. 

  • But Wordpress is an open source platform which means their codes are open to everybody to use, create, and customize. There's no quality control and my experience was that there were more bad plugins than good. I like to do things myself but I'm no programmer. So this meant I constantly had to seek out bits of code in an abyss of 44k+ developers just to be able to Frankenstein together a site which never turned out the way I wanted.

  • Yes, I could have outsourced to a Wordpress expert but that's one more thing to manage and I'd lose out on that income.

3. Squarespace is a drop and drag system easy for "non-techie" people to learn and use and has 24/7 tech support.

  • I make a custom video tutorial for each client showing them how to edit their shiny new site and they love how easy it is to do.

  • The other great thing about Squarespace is the 24/7 tech support to their customers. If I can't figure something out they're right there to help me. 

4. Circles Member Program

Because I'm a Squarespace Circle Member I can offer my clients:

  • 20% off new website and online store subscriptions for the first payment on annual plans.

    "The program is designed to support, inspire, and engage the community of creatives, developers, and designers who use Squarespace to build beautiful websites for themselves and their clients."

    Which means I'm in the know about new products and services which keeps me up to date with what's happening with Squarespace.  


So, if you're on the fence about using a Squarespace template because you're afraid of "looking like everyone else" or that your site "won't be unique" please know that isn't true!

A good designer will be able to design a site that is on brand and uniquely yours even using a template. 

*This is %100 my opinion and not a sponsored post