5 Tips For Brand Photographers

5 tips that will help your brand photo shoot run more smoothly and make your clients love you.

1. Gather Information

Create a photography worksheet that gathers basic information from your clients: These are the questions I ask first:

  1. Name/Contact Info.
  2. Business name and title.
  3. Location of the shoot.
  4. If more than 2 hours outside of ... travel fees will be added.
  5. A brand photo shoot is a story we are trying to tell visually about your business. What photos are necessary to tell your dream clients who you are and what you do?
  6. Props, tools, items relating to your business are important to make rich textured photos. Please list ...
  7. Do you have any questions or concerns about the photo shoot?

Once I have the basic information I chat with my clients more specifically about all the details.

I like to make sure we're on the same page because brand photos are different than traditional portraits. They show the character of the subject in their space doing what they do, rather than just the subject in front of a neutral background. 

2. Have your gear ready

This should be a no-brainer but we all mess up from time to time. I have shown up to a shoot or two with a full card and no backup or the wrong lens with my settings all funky on my camera.

So the night before make sure you've got everything in order:

  1. batteries charged
  2. cards formatted with extra backups
  3. reflectors
  4. tripod(s)
  5. lenses clean and ready to go

I also pack some headache remedies, water, and a snack. Another good idea is to think about what to wear. I wear comfortable moveable clothes and in layers because I always get hot when I shoot. I also wear my hair up or back so I don't have to deal with it being in my eyes.

3. It's in the details

For me, good photography is about the details. Sometimes it's the person’s hands, not their face that tells the story. Or it could be a coffee cup on a messy desk, shop owners laughing together while working ... It is these sweet and simple moments that connect us to one another. Always be on the lookout for the details because that's where the true story is.

4. Warm up with surrounding shots first

Your client is most likely feeling a little vulnerable and uncomfortable. So it's your job to communicate with them and help ease any fears they may have. Before jumping into portraits I usually walk around and warm up with surrounding shots first. It's an opportunity to get to know each other a bit better with casual conversation. It puts the client at ease allows them time to get used to my energy in their space.

5. Getting that smile to look natural

I use this one a lot. When a client has been holding a smile too long and it starts to look plastic I tell them to "look away, stop smiling, then look back at me and smile!" It works every time to get a natural smile! 

I hope these tips help you on your next shoot and I'd love to hear any tips you have too. 

Interested in booking a brand photo shoot? Contact me here to schedule.