Ask Yourself These Six Questions: Branding with Steph Zangeneh Azam & Squarespace

"A brand is more than a logo, color palette, images, and typefaces. A brand is a feeling and a mood it’s your WHY. It’s the message you convey every time you post or speak about your business."

The Woman Behind the GOTG's Brand: Steph Zangeneh Azam

"Steph specializes in branding, websites and photography “for women who make and do cool things.” Right away, we knew her aesthetic was for us. She keeps it real REAL, and she really understood our needs and brand story. We wanted to keep it simple – a modern and clean update that signified connection and Sacramento. And we think she nailed it."

All That Glitters: Gold Foil Inspiration

“ the beginning, I took any project that came my way. But as my business grew, I yearned for more… I didn’t think about finding a niche or filling a gap. I just wanted to work with women who struggled with the same business issues I had." 

(This interview was written before WILD WITHIN STUDIO was rebranded TO MIGHTY WITHIN. READ ALL ABOUT THAT transition HERE).


Designer Spotlight: Get to Know Steph Zangeneh

"What is your favorite stage of your design/creative process? When everything starts to flow seamlessly and the design comes together. It can be as simple as the turn of a letter or swapping out a graphic. I also love getting to know my clients and learning about them and their unique businesses. I especially love doing photo shoots with my clients because I get to see them in their environment."

watercolor by liz kallock

watercolor by liz kallock

Tools & Talismans Project by Liz Kallock

"The antler was given to me by a dear friend on my 40th birthday. Which was a turning point in my life, both positive and negative. So I keep it on my desk as a reminder that all things change but it will be ok."

Tools & Talismans is a personal painting project where Liz documented {in watercolor} the tools and talismans of 100 different women — creators and healers, thinkers and makers, wordsmiths and visionaries.