4 Ways To Prep For Your Brand Photo Shoot

Do you feel unphotogenic and "hate" being photographed?

You're not alone. But having your photo taken doesn't have to be a horrible experience.  

You may not like having your photo taken but you are photogenic. How you look in photos has to do with how you feel and what you project. If you're feeling like shit - it will show. If you're feeling on top of the world - it will show. That's why it's important to take time to prepare yourself before a shoot. 

1. A few days before your shoot:

  1. Drink lots of water
  2. Eat healthy whole foods rich in omega-3 fatty acids
  3. Try to drink little to no alcohol
  4. Get a facial and maybe even a massage
  5. Hire a hair and makeup artist if you're not confident in that dept.
  6. Know what colors look best on you and have your outfit(s) ready to go
  7. Get lots of SLEEP

Schedule a day off or lessen your load significantly the day before the shoot. Because if you're feeling spread-thin and exhausted it will show. No amount of Photoshop can fix that!

2. Have your space ready:

A brand photo is not a head shot on a gray background. It's you in your special space doing what you do with your things. Have it ready and setup the way you like it. 

If you're being shot at your desk then clean your computer and monitor, your phone, anything that might be in the shot. Sweep the floor, dust the shelves ... If you're a chef have food prepped and ready with your cooking tools at hand. 

Once you have the area setup take a step back and look to see if anything odd is sticking out or if it looks too cluttered. Think about what you don't want to be shown in your photos. Look at the floor, walls, and ceiling. 

3. Think about the details:

A brand photo shoot also captures the details. An illustrator with pigment and gold all over her hands, a chef chopping apsapgus, a

4. Wear something that makes you feel amazing:

One of my favorite stories is about my client Kate (below). She was dreading her brand photo shoot and she was nervous. Part of her anxiety was that she had no idea what to wear?

So I asked her what do you feel most comfortable in? It took her a moment and then she said, my dirty beat-up overalls. Once she put them on she felt 100% more comfortable. Which made her look happy and at ease in the photos.

The other bonus was the juxtaposition of her in beat-up work overalls against the eclectic aesthetic of her house. It gave the photos another layer of texture that I simply loved.

So when it comes to clothing wear something comfortable, something that is YOU. Because if you're wearing clothes that don't make you feel good it will show. 

If you don't feel confident in your hair and makeup skills hire a pro.

You might even consider having a color analysis done which is based on your skin and eye color. I recently had it done and found out what colors work best for me but also what lines and shapes to look for. It can make a huge difference in how you feel.

I know how daunting a brand photo shoot can feel when "all eyes are on you." I hope these tips help you feel more at ease and prepared. Because when you feel good, you look good.

Book a brand photo shoot here.