Your Business Energy


Ever have those weeks when everything is clicking?

Your brain is clear and ideas are coming without effort. You feel creative and mighty - you're in the vibration.

Then theres the weeks when peeling yourself off the couch is an effort and you feel drained, foggy, and quiet.

Energy. It comes and goes, flows, gets blocked, and explodes! It never stays the same but it always circles back. In particular, I'm talking about the energy connected to our monthly cycle (men included).

I know for me, the week prior to my period I am a wreak. Any little thing will piss me off and send me into a tailspin. My skin explodes and I feel HANGRY wanting pickles and chocolate at the same time. This is definitely not the time I call Verizon about our bill.

While on my period I am drainnned. I usually have one day where I'm flat out and have to cancel anything scheduled that day. The rest of the week I'm bloated, tired, unmotivated, and down. 

The next couple of weeks I'm on F I R E. I feel creative and have so many ideas I can't contain my excitement! Shit gets done and I am strong and focused during my workouts.

So how can your monthly cycle empower your business?

It's really about observing yourself. The first thing to do is track your moods, feelings, and actions. Get out your calendar and write it down. It doesn't have to be extensive just write one to a few words: I feel ... low, high, angry, sad, energized, worked all day, couldn't get off the couch, felt creative ... Are there consistencies and patterns? Most likely, yes.

Of course, each month will be different and sometimes you'll have to deal with new stress you didn't have to deal with before. But overall you will start to see your mood patterns — which can help you plan out your to-dos. Have an important meeting that needs to be planned or a photo shoot? Don't plan it during your hangry week!


Once you’ve tracked your energy cycles for a few months it’s time to put that information to use for your business:

  1. When you're feeling low/sad/unmotivated: this is the time to do your inner work and focus on being kind to yourself. Maybe an afternoon nap and a cup a tea. Take a day off of work (even if it feels impossible) and go for a long walk. Lay under a blanket with a book or do nothing at all and just think. Cook healthy foods and slow down. Do things that make you happy without feeling guilty. I know when I'm down and look at social media and see everyone’s “fabulous perfect lives” I tend to go deeper into my dark hole because I start to feel like I'm not doing enough or that my life just SUCKS. So I tune it out. I’ll even delete the apps off my phone. I feel more contemplative during these times and even if my brain is foggy I like to write out my feelings. It's a time to step away from your business connect with your spirit and tread lightly.

  2. When you're feeling high/energized/creative/mighty: this is the time to GET THINGS DONE. Put that project in motion. Get that paperwork organized and write the emails you've been sitting on. This is also a great time to clear away negative energy in your business. Wrap up any lingering client work and check off those to-do boxes. Have new ideas you want to create and implement into your business? Do it during this time. 

Because when you better understand your monthly cycle you can use your energy (or lack of) to your advantage. You'll know when it's time to do the inner work and when it's time to get to work.